Founded in London in 2009 by Sofia Prantera and Fergus Purcell, Aries is a cult streetwear brand rooted in skate culture, punk graphics and outsider art. Drawing on Prantera’s Central Saint Martins training and background in pioneering skate labels, the brand merges hand-dyed and hand-finished garments with luxury manufacturing, primarily in Italy. Aries’ visual language — from its temple logo to the iconic No Problemo slogan — reflects a duality of high and low culture, positioning the label between streetwear authenticity and elevated design.