The leading platform for Korean designers, beauty, and lifestyle. At W Concept, our vision is to reinvent retail while staying true to our mission and cultural roots – spotlighting thousands of independent Korean designers and brands. With a unique and expansive selection of products, from timeless investments to everything on-trend, our curated guides and edits allow for a seamless shopping experience. Our collection of local and independent labels is made available international, alongside hundreds of exclusive brand partners you won’t find anywhere else.